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Are you utilizing your email signature to grow your business?
You want to keep your email signature short and to the point, but you also want it to provide clear information on how to contact you and entice people to learn more about you. Here are 7 items you may...
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Is Your Website Set Up to Make Sales?
It takes more than having an attractive, professional web presence to convert site visitors into paying clients. There are a series of steps they must move through and it’s your job to make sure they...
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How to Complete Keyword Research for Search Engine Optimize (SEO)
Do you understand SEO? SEO stands for search engine optimization. Google is an example of a search engine. Yahoo is another search engine. When you do SEO, you are optimizing your website so that a...
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5 Options for Updating Your Facebook Page Status
Do you have a Facebook business page, but not sure what you should be posting? The goal with Facebook is to be active on a regular basis so you stay in your “fans” newsfeed. This means they will see...
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Are You Overwhelming Website Visitors with Too Many Options?
How many programs and services do you have for sale? Does your programs or services page scroll on forever? If so, it’s likely you need to pare back your offerings. You want to keep the options easy to...
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Do you understand Twitter Hashtags (#’s)?
Twitter uses hashtags to organize tweets, whicih allows Twitter users to search hashtags to find the content the seek. Not only do they find the content, but they can connect with experts in the area...
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Facebook Timeline – Did you remember to customize your tab images?
With the recent Facebook page layout changes I’ve seen many businesses working to adjust the appearance of their Facebook page. A lot of focus has been placed on the cover image which makes the big...
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Are you hosting teleclasses to market your services?
Regularly hosting teleclasses gives you an opportunity to more closely interact with your audience. It’s a way to more quickly develop a relationship with those who follow you on social media or...
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Are you collecting names and email addresses?
Do you need to have a fully functioning website before you start collecting the names and emails of individuals interested in your services? No. The sooner you start collecting contact information for...
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How to Sell an Ebook from Your Website
Do you have your ebook written and you’re now ready to make it available for purchase on your website? If so, here are your next steps: 1. Save your ebook as a pdf with an appropriate title. Let’s...
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How to Have a “Bare Bones” Online Presence to Market ‘in person’ Appointments
I was contacted a few weeks ago by an individual looking to discuss his online presence. He had a website set up quite awhile back that was eventually discontinued due to lack of results….his main goal...
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3 Title Tips to Entice Readers to Sign Up for Your Freebie
An important piece of being successful online is the ability to “grow your list”. Most people on the web do not make a purchase the first time they see you or come across your website. They need to...
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5 Must Have’s for a Website to Generate Income
Don’t think of your website as a glorified business card. Think of your website as your business hub. All online marketing efforts should funnel into your website, BUT when that traffic comes in you...
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How to Create the Perfect Facebook or Twitter Post
Each social media platform has a different audience and different form of communication. What is appropriate for Twitter is not necessarily the best choice for Facebook and vice versa. If you are...
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Use These Stats to Guide Your Marketing Plan
Hard to believe we are close to the halfway point for 2014. I came across this infographic by webdam.com and it provides a good opportunity to think back on the marketing plan you set for this year. 1....
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5 Steps To Effectively Use Content Marketing to Grow Your Business
1. Know Who You Want to Attract Before you can create content that appeals to your target market (and potential clients), you need to know what they are struggling with, what they want to know, and...
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Are Your Blog Posts Fully Optimized?
Content marketing is an effective technique for driving traffic to your website. This technique involves the creation and consistent distribution of valuable, relevant content to attract a specific...
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Your Wellness Business: From Practice to Profit
Hard to believe it’s already DAY 4 of Your Wellness Business: From Practice to Profit! Only FIVE classes remain… Today we will learn from Kathleen Gage and Felicia Slattery. Kathleen Gage is a...
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2 Tools to Discover Relevant Content to Share with Your Fans and Followers
After (or even before) you set up your social media profiles you need to develop a strategy for how you will utilize social media to grow your business. Part of the strategy is to implement content...
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Does your brand represent your business and you the way it needs to?
A brand is more than your logo. Your brand is the experience your customers have with you and your business that leads them to buy. Your brand is determined by the reason or reasons why you do what...
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